The brave new service strategy : aligning customer relationships, market strategies, and business structures / Barbara A. Gutek and Theresa Welsh.
Material type:
TextPublisher: New York : AMACOM, c2000Description: xvi, 316 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0814405274
- 658.812 21 G.B.B
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Main library B7 | Commerce and business administration ( Marketing ) | 658.812 G.B.B (Browse shelf(Opens below)) | Available | 00002697 | ||
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Books
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Main library B7 | Commerce and business administration ( Marketing ) | 658.812 G.B.B (Browse shelf(Opens below)) | Available | 00002698 |
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Includes bibliographical references and index.
In "the good old days", service providers usually knew ther customers personally, or at least by sight. In modern times, traditional service relationships have mutated almost beyond recognition, and customer service contacts are increasingly automated and anonymous. This volume explores the changing nature of customer service, showing businesses how to adapt and build a service business that gives customers the "personal" service they still yearn for.
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