Added Value : the alchemy of brand-led growth / Mark Sherrington.
Material type:
TextPublisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Description: xvi, 208 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 1403903875
- 9781403903877
- 658.827 21 S.M.A
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B8 | Commerce and business administration ( Marketing ) | 658.827 S.M.A (Browse shelf(Opens below)) | Available | 00000945 |
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| 658.827 G.M.P Personal brand creation in digital age : theory, research and practice / | 658.827 M.H.B Branding @ the digital age / | 658.827 P.C.J Brand psychology : consumer perceptions, corporate reputations / | 658.827 S.M.A Added Value : the alchemy of brand-led growth / | 658.827 S.W.R Rethinking prestige branding : secrets of the Ueber-Brands / | 658.827 T.D.B The brand gym : a practical workout to gain and retain brand leadership / | 658.83 A.D.M Marketing research / |
Includes bibliographical references and index.
Prologue --
Insight --
Ideas --
Innovation --
Impact --
Investment Return --
Style.
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
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