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Mastering fashion buying and merchandising management / Tim Jackson and David Shaw.

By: Contributor(s): Material type: TextTextSeries: Macmillan master seriesPublisher: Basingstoke : Macmillan, 2001Description: x, 204 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0333801652
Other title:
  • Fashion buying and merchandising management
Subject(s): DDC classification:
  • 21 687.068 J.T.M
Contents:
Introduction.- Role of Buying and Garment Technologist.- Role of Merchandising.- Design.- Market Planning for Fashion Retailers.- Buying and Law.- Merchandise Planning.- Sourcing and Supply Chain Management.- Stock Management and Distribution.- Retail Formats and Visual Merchandising.- Future Trends in Modern Buying and Merchandising.- Glossary.
Summary: This book provides a unique insight into best practice across the fashion industry. Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. This, combined with a thorough explanation of careers, makes it an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.
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Fashion buying and merchandising management.

Introduction.- Role of Buying and Garment Technologist.- Role of Merchandising.- Design.- Market Planning for Fashion Retailers.- Buying and Law.- Merchandise Planning.- Sourcing and Supply Chain Management.- Stock Management and Distribution.- Retail Formats and Visual Merchandising.- Future Trends in Modern Buying and Merchandising.- Glossary.

This book provides a unique insight into best practice across the fashion industry. Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. This, combined with a thorough explanation of careers, makes it an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.

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