E-roadmapping : digital strategising for the new economy / by Stefan P. Bornheim , with Jutta Weppler , Oliver Ohlen.

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TextPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2001Description: xv, 192 pages : illustrations ; 24 cmContent type:

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Challenges of Change Shift in Competition Strategizing in the Digital Economy: e-Roadmapping Showcasing the e-Roadmap Visions for the Future

Summary: This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B8	Commerce and business administration ( Marketing )	658.84 B.S.E. (Browse shelf(Opens below))	Available		00000944

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Previous	658.84 B.B.M Marketing channels /	658.84 B.B.M Marketing channels /	658.84 B.F.I International marketing strategy /	658.84 B.S.E. E-roadmapping : digital strategising for the new economy /	658.84 D.T.N. Net markets : driving success in the B2B networked economy /	658.84 D.V.I Information technology and marketing management /	658.84 G.A.Q. Quicksilver companies : the battle for the online consumer /	Next

Includes bibliographical references and index.

Challenges of Change Shift in Competition Strategizing in the Digital Economy: e-Roadmapping Showcasing the e-Roadmap Visions for the Future

This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy.

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