Total global strategy / George S. Yip, G. Tomas M. Hult.
Material type:
TextPublisher: Boston : Pearson, [2012]Edition: 3rd editionDescription: xxiii, 295 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9780136089834 (pbk. : alk. paper)
- 0136089836 (pbk. : alk. paper)
- 658.049 23 Y.G.T
- HD62.4 .Y565 2012
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Main library B5 | Commerce and business administration ( HR Management ) | 658.049 Y.G.T (Browse shelf(Opens below)) | Available | 00005041 |
Browsing Main library shelves, Shelving location: B5 Close shelf browser (Hides shelf browser)
| 658.049 S.S.D The dynamics of international strategy / | 658.049 S.S.D The dynamics of international strategy / | 658.049 S.S.D The dynamics of international strategy / | 658.049 Y.G.T Total global strategy / | 658.05 C.B.I Information Systems Management / | 658.05 H Human resources 06/07 / | 658.05 M.R.M Management information systems / |
Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.
Includes bibliographical references and index.
Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis.
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