The successful marketing plan : how to create dynamic, results-oriented marketing / Roman G. Hiebing, Scott W. Cooper and Steve J. Wehrenberg.
Material type:
TextPublisher: New York : McGraw-Hill, [2012]Edition: 4th edition, fully revised and expandedDescription: xxxvi, 566 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9780071745574 (alk. paper)
- 0071745572 (alk. paper)
- 9780071748971 (ebook)
- 0071748970 (ebook)
- 658.802 22 H.R.S
- HF5415.13 .H523 2012
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Main library B7 | Commerce and business administration ( Marketing ) | 658.802 H.R.S (Browse shelf(Opens below)) | Available | 00010591 |
Browsing Main library shelves, Shelving location: B7 Close shelf browser (Hides shelf browser)
| 658.802 C.N.M Marketing for middle-eastern managers : current and future / | 658.802 H.G.M Marketing strategy and competitive positioning / | 658.802 H.M.B Business marketing management : B2B / | 658.802 H.R.S The successful marketing plan : how to create dynamic, results-oriented marketing / | 658.802 K.R.S Strategic marketing problems : |b cases and comments / | 658.802 K.R.S Strategic marketing problems : cases and comments / | 658.802 M.T.S Strategic marketing / |
Includes index.
Business review insights -- What you'll need to know, 1 -- What you'll need to know, 2 -- Problems and opportunities -- Brand platform : plan objectives -- Scope -- Targets -- Positioning -- Sales objectives -- Marketing objectives -- Communication objectives -- Message strategy -- Umbrella strategies -- Tactical plans -- Product, naming, and packaging -- Pricing -- Distribution -- Personal selling -- Advertising -- Promotion -- Advertising media -- Interactive communications -- Merchandising -- Public relations -- Evaluation -- Budget, payback, and calendar -- Execution -- Plan evaluation.
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