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International business : the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger.

By: Contributor(s): Material type: TextTextPublisher: Boston, [Mass.] ; London : Pearson, [2014]Copyright date: c2014Description: 619 pages : color charts, color illustartions ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273787068
  • 0273787063
Other title:
  • Third edition, Global edition
Subject(s): DDC classification:
  • 22 658.049 C.T.I
Contents:
Part 1 Foundation Concepts 361. Introduction: What Is International Business? 2. Globalization of Markets and the Internationalization of the Firm 3. Organizational Participants That Make International Business Happen Part 2 The Environment of International Business 4. The Cultural Environment of International Business 5. Ethics, Sustainability, and Corporate Social Responsibility in International Business 6. Theories of International Trade and Investment 7. Political and Legal Systems in National Environments 8. Government Intervention in International Business 9. Regional Economic Integration 10. Understanding Emerging Markets 11. The International Monetary and Financial Environment Part 3 Strategy and Opportunity Assessment 12. Strategy and Organization in the International Firm 13. Global Market Opportunity Assessment Part 4 Entering and Operating in International Markets 14. Exporting and Countertrade 15. Foreign Direct Investment and Collaborative Ventures 16. Licensing, Franchising, and Other Contractual Strategies 17. Global Sourcing Part 5 Functional Area Excellence 18. Marketing in the Global Firm 19. Human Resource Management in the Global Firm 20. Financial Management and Accounting in the Global Firm
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Holdings
Item type Current library Collection Call number Status Date due Barcode Course reserves
Books Books Main library B5 Commerce and business administration ( HR Management ) 658.049 C.T.I (Browse shelf(Opens below)) Available 00011982

International Business Management

Includes bibliographical references and index.

Part 1 Foundation Concepts 361. Introduction: What Is International Business? 2. Globalization of Markets and the Internationalization of the Firm 3. Organizational Participants That Make International Business Happen Part 2 The Environment of International Business 4. The Cultural Environment of International Business 5. Ethics, Sustainability, and Corporate Social Responsibility in International Business 6. Theories of International Trade and Investment 7. Political and Legal Systems in National Environments 8. Government Intervention in International Business 9. Regional Economic Integration 10. Understanding Emerging Markets 11. The International Monetary and Financial Environment Part 3 Strategy and Opportunity Assessment 12. Strategy and Organization in the International Firm 13. Global Market Opportunity Assessment Part 4 Entering and Operating in International Markets 14. Exporting and Countertrade 15. Foreign Direct Investment and Collaborative Ventures 16. Licensing, Franchising, and Other Contractual Strategies 17. Global Sourcing Part 5 Functional Area Excellence 18. Marketing in the Global Firm 19. Human Resource Management in the Global Firm 20. Financial Management and Accounting in the Global Firm

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