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Business communication / A.C. "Buddy" Krizan [and others].

Contributor(s): Material type: TextTextPublisher: Mason, OH : Thomson South-Western, [2008]Copyright date: ©2008Edition: seventh editionDescription: xix, 650 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780324542615
  • 0324542615
Subject(s): DDC classification:
  • 651.7 22 B
LOC classification:
  • HF5718 .H288 2008
Online resources:
Contents:
Part One: COMMUNICATION FUNDAMENTALS. 1. Business Communication Foundations. 2. Multicultural and Global Communication. 3. Technological, Legal, and Ethical Considerations. Part Two: EFFECTIVE COMMUNICATION DEVELOPMENT. 4. Principles of Business Communication. 5. Print and Electronic Messages. Part Three: CORRESPONDENCE APPLICATIONS. 6. Message Formats. 7. Positive, Neutral, and Social Business Messages. 8. Negative Messages. 9. Persuasive Messages. Part Four: WRITTEN REPORT APPLICATIONS. 10. Business Research and Report Writing. 11. Proposals, Business Plans, and Special Reports. 12. Visual Aids. Part Five: ORAL AND NONVERBAL COMMUNICATION. 13. Interpersonal Communication and Teamwork. 14. Listening and Nonverbal Messages. 15. Oral Communication Essentials. Part Six: EMPLOYMENT COMMUNICATION. 16. The Job Search and Resume. 17. Employment Communication and Interviewing.
Summary: Covers the basics for various forms of business communication such as: letters; e-mail; business plans; presentations; visual aids; and Web blogs. This book combines technology and content to provide readers the foundation required for success in business
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Includes bibliographical references (page 634) and index.

Part One: COMMUNICATION FUNDAMENTALS. 1. Business Communication Foundations. 2. Multicultural and Global Communication. 3. Technological, Legal, and Ethical Considerations. Part Two: EFFECTIVE COMMUNICATION DEVELOPMENT. 4. Principles of Business Communication. 5. Print and Electronic Messages. Part Three: CORRESPONDENCE APPLICATIONS. 6. Message Formats. 7. Positive, Neutral, and Social Business Messages. 8. Negative Messages. 9. Persuasive Messages. Part Four: WRITTEN REPORT APPLICATIONS. 10. Business Research and Report Writing. 11. Proposals, Business Plans, and Special Reports. 12. Visual Aids. Part Five: ORAL AND NONVERBAL COMMUNICATION. 13. Interpersonal Communication and Teamwork. 14. Listening and Nonverbal Messages. 15. Oral Communication Essentials. Part Six: EMPLOYMENT COMMUNICATION. 16. The Job Search and Resume. 17. Employment Communication and Interviewing.

Covers the basics for various forms of business communication such as: letters; e-mail; business plans; presentations; visual aids; and Web blogs. This book combines technology and content to provide readers the foundation required for success in business

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