Business communication / A.C. "Buddy" Krizan [and others].
Material type:
TextPublisher: Mason, OH : Thomson South-Western, [2008]Copyright date: ©2008Edition: seventh editionDescription: xix, 650 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9780324542615
- 0324542615
- 651.7 22 B
- HF5718 .H288 2008
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Main library B5 | 651.7 B (Browse shelf(Opens below)) | Available | 00011996 |
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Includes bibliographical references (page 634) and index.
Part One: COMMUNICATION FUNDAMENTALS. 1. Business Communication Foundations. 2. Multicultural and Global Communication. 3. Technological, Legal, and Ethical Considerations. Part Two: EFFECTIVE COMMUNICATION DEVELOPMENT. 4. Principles of Business Communication. 5. Print and Electronic Messages. Part Three: CORRESPONDENCE APPLICATIONS. 6. Message Formats. 7. Positive, Neutral, and Social Business Messages. 8. Negative Messages. 9. Persuasive Messages. Part Four: WRITTEN REPORT APPLICATIONS. 10. Business Research and Report Writing. 11. Proposals, Business Plans, and Special Reports. 12. Visual Aids. Part Five: ORAL AND NONVERBAL COMMUNICATION. 13. Interpersonal Communication and Teamwork. 14. Listening and Nonverbal Messages. 15. Oral Communication Essentials. Part Six: EMPLOYMENT COMMUNICATION. 16. The Job Search and Resume. 17. Employment Communication and Interviewing.
Covers the basics for various forms of business communication such as: letters; e-mail; business plans; presentations; visual aids; and Web blogs. This book combines technology and content to provide readers the foundation required for success in business
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