Ramdan Hours:
Sun - Thu
9.30 AM - 2.30 PM
Iftar in --:--:--
🌙 Maghrib: --:--
Image from Google Jackets

Retail management : a strategic approach / Barry Berman, Joel R. Evans.

By: Contributor(s): Material type: TextTextPublication details: Boston, [Mass.] ; London : Pearson, c2013.Edition: 12th ed., International ed. / international ed. contributions by Mohua BanerjeeDescription: 619 p. : col. ill. ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273768562
  • 0273768565
Subject(s): DDC classification:
  • 22 658.87 B.B.R
Contents:
Part 1. An overview of strategic retail management -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.
Summary: Providing a balance between theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B8 Commerce and business administration ( HR Management ) 658.87 B.B.R (Browse shelf(Opens below)) Available 00012411

Business bookfair2015

Includes bibliographical references and index.

Part 1. An overview of strategic retail management --
Part 2. Situation analysis --
Part 3. Targeting customers and gathering information --
Part 4. Choosing a store location --
Part 5. Managing a retail business --
Part 6. Merchandise management and pricing --
Part 7. Communicating with the customer --
Part 8. Putting it all together.

Providing a balance between theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

There are no comments on this title.

to post a comment.