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Retailing management / Michael Levy, Ph.D., Babson College, Barton A. Weitz, Ph.D., University of Florida, Dhruv Grewal, Ph.D., Babson College.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, [2014]Edition: Ninth editionDescription: xxxiii, 670 pages : colored illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259060663 (alk. paper)
  • 1259060667 (alk. paper)
Subject(s): DDC classification:
  • 658.87 23 L.M.R
LOC classification:
  • HF5429 .L4828 2014
Contents:
SECTION I - THE WORLD OF RETAILINGChapter 1: Introduction to the World of RetailingChapter 2: Types of RetailersChapter 3: Multichannel RetailingChapter 4: Customer Buying BehaviorSECTION II - RETAILING STRATEGYChapter 5: Retail Market StrategyChapter 6: Financial StrategyChapter 7: Retail LocationsChapter 8: Retail Site LocationChapter 9: Human Resource ManagementChapter 10: Information Systems and Supply Chain ManagementChapter 11: Customer Relationship ManagementSECTION III - MERCHANDISE MANAGEMENTChapter 12: Managing the Merchandise Planning ProcessChapter 13: Buying MerchandiseChapter 14: Retail PricingChapter 15: Retail Communication MixSECTION IV - STORE MANAGEMENTChapter 16: Managing the StoreChapter 17: Store Layout, Design, and Visual MerchandisingChapter 18: Customer Service
Summary: Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. This book helps students inform about the exciting developments in the retail industry.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Main library B8 Commerce and business administration ( HR Management ) 658.87 L.M.R (Browse shelf(Opens below)) Available 00012437

Business bookfair2015

Includes bibliographical references and index.

SECTION I - THE WORLD OF RETAILINGChapter 1: Introduction to the World of RetailingChapter 2: Types of RetailersChapter 3: Multichannel RetailingChapter 4: Customer Buying BehaviorSECTION II - RETAILING STRATEGYChapter 5: Retail Market StrategyChapter 6: Financial StrategyChapter 7: Retail LocationsChapter 8: Retail Site LocationChapter 9: Human Resource ManagementChapter 10: Information Systems and Supply Chain ManagementChapter 11: Customer Relationship ManagementSECTION III - MERCHANDISE MANAGEMENTChapter 12: Managing the Merchandise Planning ProcessChapter 13: Buying MerchandiseChapter 14: Retail PricingChapter 15: Retail Communication MixSECTION IV - STORE MANAGEMENTChapter 16: Managing the StoreChapter 17: Store Layout, Design, and Visual MerchandisingChapter 18: Customer Service

Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. This book helps students inform about the exciting developments in the retail industry.

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