Commercial data mining : processing, analysis and modeling for predictive analytics projects / David Nettleton.

By:

Nettleton, David, 1963-

Material type: Text

TextPublisher: Amsterdam : Elsevier, [2014]Description: xi, 288 pages ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780124166028 (paperback)

Subject(s):

DDC classification:

658.056312 N.D.C 23

LOC classification:

HD30.25 .N48 2014

Contents:

Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies .

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main library B5	Commerce and business administration ( Management Information Systems )	658.056312 NDC (Browse shelf(Opens below))	Available		00013288

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Previous	658.054678 D. The digital enterprise : how to reshape your business for a connected world /	658.054678 S.G.E E-business /	658.05631 D.J.B Big data, data mining and machine learning : value creation for business leaders and practitioners /	658.056312 NDC Commercial data mining : processing, analysis and modeling for predictive analytics projects /	658.069 P Professional practices in management consulting.	658.07 E.S.E Exercises in industrial management : a series of case studies /	658.08 L.D.M. Management: a humanist art /	Next

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Includes bibliographical references and index.

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