TY  - BOOK
AU  - Shimizu,Katsuhiko
TI  - The cores of strategic management
SN  - 9780415886994 (hbk. : alk. paper)
AV  - HD30.28 .S4323 2012
U1  - 658.4012 22
PY  - 2012///
CY  - New York, London
PB  - Routledge
KW  - Strategic planning
KW  - Management
N1  - Includes bibliographical references and index; Main topics 1. Prologue 2. What is strategy? *3Cs * Strategy is about strengths * Trade-off Mini-case McDonald's 3. External Environment Analysis * Industry * Five-force Analysis * Switching Costs 4. Internal Environment Analysis * Tangible vs. Intangible Resources * Economies of Scale * Vertical Integration vs. Outsourcing Mini-case Southwest Airlines 5. Business-Level Strategy * Cost Strategy * Vale Strategy * First Mover Advantages vs. Disadvantages * Recap Mini-Case Starbucks Coffee 6. Corporate-Level Strategy * Why Diversification? * Diversification and Synergy * Risks of Synergy Mini-Case Gateway 7. M&A, Alliances, and International Strategy * M&A and Alliances * International Strategy Mini-Case Daimler-Chrysler 8. Leadership and Decision Making * Courage * Decision Making and Biases * Decision Change 9. Strategy Implementation * Strategy Implementation
UR  - http://repository.fue.edu.eg/xmlui/handle/123456789/4039
ER  -