TY  - BOOK
AU  - Ryan,Damian
AU  - Jones,Calvin
TI  - The best digital marketing campaigns in the world: mastering the art of customer engagement 
SN  - 9780749460624 (pbk.)
AV  - HF5415.1265 .R92 2011
U1  - 658.872 22
PY  - 2011///]
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Internet marketing
KW  - Case studies
KW  - Advertising campaigns
KW  - Social media
KW  - Marketing
KW  - Management
N1  - Includes index; Case study 1. Dockers 'pants dance' --
Case study 2. The truth about smart --
Case study 3. Doritos Hotel 626 --
Case study 4. Lynx Primal Instinct --
Case study 5. Rage Against the Machine for Christmas number one --
Case study 6. Pizza Hut iPhone application --
Case study 7. The Photographic Adventures of Nick Turpin --
Case study 8. TurboTax Super Status --
Case study 9. The Spoonful --
Case study 10. In an Absolut world --
Case study 11. Wario Land 'Shake It' YouTube shake-up --
Case study 12. Wall-E --
Case study 13. Best Job in the World --
Case study 14. Star Trek --
Case study 15. Shadow Napping --
Case study 16. Ozometer --
Case study 17. Playing the City --
Case study 18. Lost in Space --
Case study 19. Online as it happens --
Case study 20. Ephemeral Museum --
Case study 21. Pepsi Makes Your Day --
Case study 22. 12 cams create your rainbow --
Case study 23. World Malaria Day Twitter war --
Case study 24. Break the Cycle --
Case study 25. Barack Obama 2008 presidential campaign : the 15 swing states --
Looking forward to a creative digital future
N2  - The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt
UR  - http://www.loc.gov/catdir/enhancements/fy1301/2010053866-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1301/2010053866-d.html
UR  - http://repository.fue.edu.eg/xmlui/handle/123456789/3643
ER  -