TY  - BOOK
AU  - Kelly,Sara
TI  - The entrepreneurial journalist's toolkit: manage your media 
SN  - 9781138816480 (paperback)
AV  - PN4784.M34 K47 2015
U1  - 070.4068 23
PY  - 2015///
CY  - Burlington
PB  - Focal Press
KW  - Journalism
KW  - Management
KW  - Vocational guidance
KW  - LANGUAGE ARTS & DISCIPLINES / Journalism
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Entrepreneurship
N1  - PrefaceChapter 1. Journalism's New FrontierChapter 2. Build on TraditionChapter 3. A Converged WorldChapter 4. Tools are ToolsChapter 5. Find your own WayChapter 6. Entrepreneurial Fundamentals Chapter 7. Don't Forget the StoryChapter 8. Find your Tendencies Chapter 9. Content and DistributionChapter 10. Brand and Market YourselfChapter 11. Create and Manage Online CommunitiesChapter 12. Strategic Planning and Management

N2  - "Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur"--
UR  - http://images.tandf.co.uk/common/jackets/websmall/978113881/9781138816480.jpg
UR  - http://repository.fue.edu.eg/xmlui/handle/123456789/3655
ER  -