TY - BOOK AU - Krishnan,Krish AU - Rogers,R.Shawn TI - Social data analytics: collaboration for the enterprise SN - 9780123971869 U1 - 658.472 22 PY - 2015///] CY - Waltham, MA PB - Elsevier KW - Social media KW - Economic aspects KW - Business enterprises KW - Technological innovations KW - Computer network resources N1 - include index; economic&political bookfair2016; 1. A New Universe of Data 2. Tech Innovations 3. Social Platforms 4. Valuable Data for the Enterprise 5. Accessing the Data 6. Social Analytics in the Enterprise 7. Social Business Intelligence 8. 4 Steps to the Social BI Process 9. Social Data Analytics 10. Social Media and Network Monitoring 11. Real-World Examples 12. Your First Project N2 - Suitable for professionals who want to employ social data for analytics and business intelligence (BI), this book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data ER -