TY  - BOOK
AU  - Janssens, Wim
TI  - Marketing research with SPSS
SN  - 9780273703839 (pbk. : alk. paper)
AV  - HF5415.2 .M35842 2008
U1  - 658.830285 22
PY  - 2008///
CY  - Harlow, England, New York
PB  - Prentice Hall/Financial Times
KW  - SPSS for Windows
KW  - Marketing research
N1  - business bookfair2016; Includes bibliographical references and index; Preface 1. Working with SPSS 2. Descriptive statistics 3. Univariate tests 4. Analysis of variance 5. Linear regression analysis 6. Logistic regression analysis 7. Exploratory factor analysis 8. Confirmatory factor analysis and path analysis using SEM 9. Cluster analysis 10. Multidimensional scaling techniques 11. Conjoint analysis Index

N2  - Suitable for undergraduate students studying Marketing Research.

Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. 

A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
UR  - http://www.loc.gov/catdir/toc/ecip084/2007045264.html
UR  - http://repository.fue.edu.eg/xmlui/handle/123456789/4513
ER  -