TY  - BOOK
AU  - Wilcox,Dennis L.
AU  - Reber,Bryan H.
TI  - Public relations writing and media techniques
SN  - 9780205873340 (international ed.)
AV  - HM1221 .W55 2013
U1  - 808.066659 23
PY  - 2013///
CY  - Boston
PB  - Pearson Education
KW  - Public relations
KW  - United States
KW  - Authorship
N1  - economic&political bookfair2016; Includes bibliographical references and index; pt. 1. The basics of public relations writing. Getting organized for writing ; Becoming a persuasive writer ; Finding and making news ; Working with journalists and bloggers -- pt. 2. Writing for mass media. Writing the news release ; Preparing fact sheets, advisories, media kits, and pitches ; Creating news features and Op-Ed ; Selecting publicity photos and graphics ; Radio, television, and video ; Distributing news to the media ; Avoiding legal hassles -- pt. 3. Writing for other media. Tapping the web and social media ; Newsletters, brochures, and intranets ; Writing E-mail, memos, and proposals ; Giving speeches and presentations ; Using direct mail and advertising pt. 4. Managing programs and campaigns. Organizing meetings and events ; Planning programs and campaigns ; Measuring success
N2  - "Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field."--Publisher's website
ER  -