TY  - BOOK
AU  - Farnham,Paul G.
TI  - Economics for managers
SN  - 9781292060095
AV  - HB171.5 .F2487 2014
U1  - 330.024658 23
PY  - 2014///]
CY  - Boston
PB  - Pearson
KW  - Economics
KW  - Management
N1  - economic&political bookfair2016; Includes bibliographical references and index; PART 1. MICROECONOMIC ANALYSIS 1. Managers and Economics 2. Demand, Supply, and Equilibrium Prices 3. Demand Elasticities 4. Techniques for Understanding Consumer Demand and Behavior 5. Production and Cost Analysis in the Short Run 6. Production and Cost Analysis in the Long Run 7. Market Structure: Perfect Competition 8. Market Structure: Monopoly and Monopolistic Competition 9. Market Structure: Oligopoly 10. Pricing Strategies for the Firm PART 2. MACROECONOMIC ANALYSIS 11. Measuring Macroeconomic Activity 12. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy 14. The Aggregate Model of the Macro Economy 15. International and Balance of Payments Issues in the Macro Economy PART 3. INTEGRATION OF THE FRAMEWORKS 16. Combining Micro and Macro Analysis for Managerial Decision Making SOLUTIONS TO EVEN-NUMBERED PROBLEMS GLOSSARY INDEX

ER  -