TY - BOOK AU - Rogers,Jennifer ED - ebrary, Inc. TI - Developing a coaching businessn T2 - Coaching in practice AV - HF5549.5.C53 R64 2006eb U1 - 001.068 22 PY - 2006/// CY - Maidenhead, England, New York, NY PB - Open University Press KW - Executive coaching KW - Practice KW - Employees KW - Coaching of KW - Electronic books KW - local N1 - computer bookfair2016; Includes bibliographical references (p. [147]) and index; Introduction Coaching as a Business 2 Positioning : Identifying Your Niche 3 Promoting Your Offer : Foundations 4 Presenting Yourself to Clients 5 Selling 6 Up and Running : Managing Your Brand 7 The Future 60 80 109 136 147 Bibliography Useful Websites Acknowledgements Index 148 149 151; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries N2 - How do I set up a coaching business? How do I find clients? How do I market myself successfully? This book gives practical help based on many years of successful experience. It explains how to build a successful new coaching business using an innovative method of selling with integrity ER -