TY - BOOK AU - Vernon,Raymond TI - Manager in the international economy T2 - Prentice-Hall international series in management SN - 013549253X AV - HD69.I7 V4 1972 U1 - 658.18 21 PY - 1972/// CY - Englewood Cliffs, N.J. PB - Prentice-Hall KW - International business enterprises KW - Case studies KW - International economic relations N1 - Includes bibliographies; Ch. 1. The International Economy: A Manager's Perspective -- Ch. 2. Going Multinational: Firm Motives and Characteristics -- Ch. 3. Managing the Multinational: Goals and Strategies -- Ch. 4. Managing the Multinational: Organizations and Networks -- Ch. 5. National Units in Multinational Networks -- Ch. 6. Comparing National Economies -- Ch. 7. Exploring National Policies -- Ch. 8. The National Economy in an International Setting -- Ch. 9. International Money Markets -- Ch. 10. The International Rules of the Game: Money -- Ch. 11. The International Rules of the Game: Goods and Services ER -