TY  - BOOK
AU  - Ghauri,Pervez N.
AU  - Grønhaug,Kjell
TI  - Research methods in business studies
SN  - 9780273712046 (pbk. : alk. paper)
AV  - HD30.4 .G49 2010
U1  - 658 22
PY  - 2010///
CY  - New York
PB  - Financial Times Prentice Hall
KW  - Management
KW  - Research
KW  - Business
N1  - Includes bibliographical references (p. 246-253) and index; Pt. I. Challenges and ambiguities of business research. Introduction --
Research in business studies --
pt. II. The research process. The research process --
Research problems --
Research design --
Measurements --
Data sources --
Data collection --
Sampling in empirical research --
Preparation and analysis of data --
pt. III. Implementation. Quantitative data analysis --
Qualitative data analysis --
Cross-cultural research --
Writing the final report
ER  -