TY - BOOK AU - Kotler,Philip TI - Principles of marketing: a South Asian Perspective SN - 9788131731017 AV - HF5415 .K636 2010 U1 - 658.8 22 PY - 2010///] CY - Upper Saddle River, N.J. PB - Prentice Hall KW - Marketing N1 - Includes bibliographical references (p. R1-R26) and indexes; Instructor's review copy -- Instructor's manual with video guide -- Instructor resource center CD-ROM ER -