TY - BOOK AU - Schiffman,Leon G. AU - Kanuk,Leslie Lazar AU - Wisenblit,Joseph TI - Consumer behavior SN - 9788131731567 AV - HF5415.32 .S35 2010 U1 - 658.8342 22 PY - 2010///] CY - New Delhi PB - Pearson Education/Prentice Hall KW - Consumer behavior KW - Motivation research (Marketing) N1 - Includes bibliographical references and indexes ER -