TY  - BOOK
AU  - Hodgetts,Richard M.
AU  - Kuratko,Donald F.
TI  - Effective small business management
SN  - 0030319390
AV  - HD62.7 .H625 2001
U1  - 658.022 21
PY  - 2001///]
CY  - Fort Worth
PB  - Harcourt College
KW  - Small business
KW  - Management
N1  - Includes bibliographical references and index; Part One. An introduction to small business in the united states. 1. Small business: The quiet giant --
2. The technological revolution and small business --
3. Understanding the family business --
Case Study. Memorial Funeral Home --
Part Two. Opportunities for getting into small business --
4. Developing a business plan --
5. Starting a new firm or buying an existing business --
6. Operating a franchise --
7. Opening a home-based business --
Case Study. Beano's Ice Cream Shop --
Part Three. Start-up concerns --
8. Sources of start-up capital --
9. Determining location and layout --
10. Selecting the legal form of an organization --
11. Legal concerns of small business --
Case Study. Happy Hollow Pet Cemetery --
Part Four. Managing operations --
12. The nature of the managerial process --
13. Human resource management in small business --
14. Managing the growing small business --
15. International opportunities for small business --
Case Study. Performance Solutions, Inc.: developing a growth strategy. Part Five. Marketing goods and services --
16. Understanding the market --
17. Pricing for profit --
18. Promotion and personal selling --
19. Customer credit --
Case Study. Artistic Impressions, Inc.: developing an entrepreneurial growth strategy --
Part Six. Finances and inventory control --
20. Financial statements and record keeping --
21. Financial analysis and budgeting --
22. Purchasing and inventory control --
23. Risk and insurance management --
Case Study. Oyster communications --
Glossary
N2  - "This book introduces the world of small business and details its diverse management aspects. It also presents the most current concerns of small business today, including the expanding world of electronic commerce."--Publisher's website

ER  -