TY - BOOK AU - Cavusgil,S.Tamer AU - Knight,Gary A. AU - Riesenberger,John R. TI - International business: the new realities SN - 9781292152837 AV - HD62.4 .C389 2017 U1 - 658.049 23 PY - 2017///] CY - Boston PB - Pearson KW - International business enterprises KW - Management N1 - Includes bibliographical references and index; Foundation concepts -- The environment of international business -- Strategy and opportunity assessment -- Entering and operating in international markets -- Functional area excellence ER -