TY  - BOOK
AU  - Westerbeek,Hans
AU  - Smith,Aaron
TI  - Sport business in the global marketplace
SN  - 140390300X (alk. paper)
U1  - 338.43796 21
PY  - 2003///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Sports and globalization
KW  - Economic aspects
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry,...
commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios
UR  - http://www.loc.gov/catdir/bios/hol052/2002075498.html
UR  - http://www.loc.gov/catdir/description/hol032/2002075498.html
UR  - http://repository.fue.edu.eg/xmlui/handle/123456789/2554
ER  -