TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
AU  - Mookerjee,Amit
TI  - Consumer behavior: building marketing strategy 
SN  - 9789351344797
U1  - 658.8342 22
PY  - 2017///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
ER  -