TY  - BOOK
AU  - Hirschey,Mark
TI  - Fundamentals of managerial economics
SN  - 9780324584837 (student ed. with PAC)
U1  - 338.5024658 22
PY  - 2009///]
CY  - Mason, OH
PB  - South-Western/Cengage Learning
KW  - Managerial economics
N1  - Includes access code to South-Western's eResources web site; Includes bibliographical references and index; Part I. Overview of Managerial Economics --
1. The Nature and Scope of Managerial Economics --
2. Basic Economic Relations --
3. Statistical Analysis of Economic Relations --
Part II. Demand Analysis --
4. Demand and Supply --
5. Demand Analysis and Estimation --
6. Forecasting --
Part III. Production and Cost Analysis --
7. Production Analysis and Compensation Policy --
8. Cost Analysis and Estimation --
9. Linear Programming --
Part IV. Market Structure Analysis and Estimation --
10. Perfect Competition and Monopoly --
11. Monopolistic Competition and Oligopoly --
12. Pricing Practices --
Part V. Long-Term Investment Decisions --
13. Government Regulation of the Market Economy --
14. Risk Analysis --
15. Capital Budgeting --
16. Public Management
ER  -