TY - BOOK AU - Scarborough,Norman M. AU - Cornwall,Jeffrey R. AU - Zimmerer,Thomas TI - Essentials of entrepreneurship and small business management SN - 9789332559981 AV - HD62.7 .S273 2014 U1 - 658.022 23 PY - 2016///] CY - Boston PB - Pearson KW - Small business KW - Management KW - New business enterprises KW - Entrepreneurship N1 - Includes index; section 1 : the challenge of entrepreneurship - section 2 : the entrepreneurship journey begins - section 3 : launching the business - section 4 : putting the business plan to work N2 - "Entrepreneurship is a fast-growing and ever-changing discipline. Of late, people of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world's economy. The purpose of this book is to open the readers' mind to the possibilities, the challenges, and the rewards of owning their own business and to provide the tools they will need in order to be Read more ER -