TY  - BOOK
AU  - Levy,Michael
AU  - Weitz,Barton A.
AU  - Grewal,Dhruv
TI  - Retailing management
SN  - 9781260084764
AV  - HF5429 .L4828 2019
U1  - 658.87 23
PY  - 2019///]
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Retail trade
KW  - Management
KW  - Textbooks
KW  - fast
N1  - Includes bibliographical references and indexes; Section I. The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel and omnichannel retailing -- Customer buying behavior -- Section II. Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Information systems and supply chain management -- Customer relationship management -- Section III. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Section IV. Human resources and store management -- Human resources and managing the store -- Store layout, design and visual merchandising -- Customer service -- Section V. Cases
ER  -