TY  - BOOK
AU  - Pulizzi,Joe
AU  - Rose,Robert
ED  - Ohio Library and Information Network
TI  - Killing marketing: how innovative businesses are turning marketing cost into profit 
AV  - HF5415.13 
U1  - 658.8 23
PY  - 2018///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Electronic books
N1  - Includes bibliographical references and index; Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing; Available to OhioLINK libraries
UR  - https://learning.oreilly.com/library/view/-/9781260026436/?ar
ER  -