TY  - BOOK
AU  - Varley,Rosemary
AU  - Roncha,Ana
AU  - Radclyffe-Thomas,Natascha
AU  - Gee,Liz
TI  - Fashion management: a strategic approach 
SN  - 1137508183
AV  - HD9940.A2 V37 2019
U1  - 391.0068 23
PY  - 2019///
CY  - London
PB  - Red Globe Press
KW  - Clothing trade
KW  - Management
KW  - Fashion merchandising
N1  - Includes bibliographical references and index; 1. Introducing a strategic approach to fashion management.- 2. Strategic Planning for fashion organisations.- 3. Fashion Marketing.- 4. International Growth Strategy in fashion markets.- 5. Financial management in fashion.- 6. Fashion Brand management.- 7. Fashion marketing communications.- 8. Fashion Merchandise Management.- 9. Fashion Supply Chain Management.- 10. Fashion Retail Management.- 11. Managing Fashion Customers.- 12. Managing fashion responsibly.- 13. Managing risk in fashion.- 14. People Management: A strategic approach
N2  - This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector
ER  -