TY  - BOOK
AU  - Lidstone,John
AU  - MacLennan,Janice
TI  - Marketing planning for the pharmaceutical industry
SN  - 0566081121 (hbk.)
AV  - RA410.56 .L53 1999
U1  - 362.10688 22
PY  - 1999///]
CY  - Brookfield, Vt.
PB  - Gower
KW  - Medical care
KW  - Marketing
KW  - Planning
N1  - Includes index; Introduction -- The external analysis -- The internal analysis -- The SWOT analysis --  Product strategy -- Sales forecasting and strategy -- Strategy implementation	-- Communications and its role in strategy implementation -- Marketing research	-- Implementation and control -- Writing the plan -- Glossary of marketing terms -- Index
ER  -