TY  - BOOK
AU  - Kumar,V.
AU  - Aaker,David A.
AU  - Aaker,David A.
AU  - Leone,Robert P.
AU  - Day,George S.
TI  - Marketing research
SN  - 9781119497585
AV  - HF5415.2 .K8625 2019
U1  - 658.83 K.V.M 23
PY  - 2019///
CY  - Hoboken, NJ
PB  - John Wiley & Sons, Inc.
KW  - Marketing research
KW  - fast
N1  - Revised edition of Marketing research, [2016]; Includes bibliographical references and index
ER  -