TY  - BOOK
AU  - 
TI  - ADVERTISING AND IMC: PRINCIPLES AND PRACTICE
SN  - 9789390394937
U1  - 659.1 MSA 23
PY  - 2022///
CY  - India
PB  - PRINCIPLES AND PRACTICE
KW  - advertising
N1  - include index (669-685)
; include glossary(638-655)
; Includes bibliographical references and index

ER  -