TY  - BOOK
AU  - Kent,Tony
AU  - Omar,Ogenyi
TI  - Retailing
SN  - 0333997689
U1  - 658.87 22
PY  - 2003///
CY  - Houndmills, Basingstoke, Hampshire, New York, N.Y.
PB  - Palgrave Macmillan
KW  - Retail trade
N1  - Includes bibliographical references and index; Preface.- PART 1:THE RETAIL ENVIRONMENT.- Retailing in the Economy.- The Changing Retail Environment.- Channels of Distribution.- Competitive Strategies in the Retail Industry.- International Retailing.- PART 2: STRATEGIC RETAIL FUNCTIONS.- Marketing Functions in Retailing.- Financial Planning and Control.- Retail Location Strategy.- Human Resource Management.- PART 3: MERCHANDISE MANAGEMENT.- Product Planning and Selection.- Supply Chain Management.- Inventory Management and Control.- Retail Pricing: Policies and Practice.- PART 4: OPERATIONAL MANAGEMENT.- Store Design.- Retail Communications.- Customer Service.- PART 5: NEW DEVELOPMENTS IN RETAILING.- Information Technology in Retailing.- Non-store and Retailing on the Internet

N2  - "Retailing" provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization
ER  -