TY  - BOOK
AU  - Barringer,Bruce R.
AU  - Ireland,R.Duane
TI  - Entrepreneurship: successfully launching new ventures 
SN  - 0130618551
U1  - 658.11 22
PY  - 2006///]
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Entrepreneurship
KW  - New business enterprises
N1  - Includes bibliographical references (p. 441-458) and indexes; I . DECISION TO BECOME AN ENTREPRENEUR 1. Introduction to Entrepreneurship II. DEVELOPING SUCCESSFUL BUSINESS IDEAS 2. Recognizing Opportunities and Generating Ideas 3. Feasibility Analysis 4. Industry and Competitor Analysis 5. Developing an Effective Business Model III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 6. Building a New Venture Team 7. Assessing a New Venture's Financial Strength and Viability 8. Preparing the Proper Ethical and Legal Foundation 9. Writing a Business Plan 10. Getting Financing or Funding IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 11. Unique Marketing Issues 12. The Importance of Intellectual Property 13. Preparing for and Evaluating the Challenges of Growth 14. Strategies for Firm Growth 15. Franchising Glossary Name IndexSubject Index Company Index Photo Credits

N2  - Provides information to students on becoming entrepreneurs - from the decision to become an entrepreneur through franchising. This text places an emphasis on developing a successful business idea early in the process. It is useful for an undergraduate course in Entrepreneurship and New Venture creation
ER  -