TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hirt,Geoffrey A.
AU  - Ferrell,Linda
TI  - Business: a changing world 
SN  - 0072973587 (pbk. : alk. paper)
U1  - 650 22
PY  - 2006///]
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Business
KW  - Management
KW  - United States
N1  - Includes bibliographical references and indexes; Business in a changing world --
The dymanics of business and economics --
Business ethics and social responsibility --
The legal and regulatory environment --
business in a borderless world --
Managing information technology and e-business --
Starting and growing a business --
Options for organizing business --
Smalll business, entrepreneurship, and frachising --
The business plan --
Managing for quality and competitiveness --
The nature of management --
organization, teamwork, and communication --
Managing service and manufacturing operations --
Creating the human resource advantage --
Motivating the workforce --
Managing human resources --
Personal career plan --
Marketing: developing relationships --
Customer-driven marketing --
Dimensions of marketing strategy --
Financing the enerprise --
Money and the financial system --
Accounting and financial statements --
Financial management and securities markets --
Personal financial planning
N2  - Enables you to cover the topics at the level of depth you want. With market-leading teaching support and the content available, this is an introductory business textbook on the market
ER  -