TY  - BOOK
AU  - Ball,Donald A.
TI  - International business: the challenge of global competition
SN  - 0072356766 (alk. paper)
U1  - 658.049 21
PY  - 2002///]
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - International business enterprises
KW  - Management
KW  - International economic relations
N1  - Rev. ed. of: International business / Donald A. Ball, Wendell H. McCulloch. 7th ed. c1999; One col. map on folded leaf inserted; Includes bibliographical references and indexes; The challenging world of international business --
International trade and foreign direct ivestment --
International institutions from an international business perspective --
Sociocultural forces --
Natural resources and environmental sustainability --
Political and trade forces --
Intellectual property and other legal forces --
The international monetary system and financial forces --
International competitive strategy --
Organizational design and control --
Global leadership issues and practices --
Assessing international markets --
Entry modes --
Export and import practices --
Marketing internationally --
Global operations and supply chain management --
Managing human resources in an international context --
International accounting and financial management
N2  - Suitable for industry professionals, this title offers a complete view of international business as the backgrounds of business students. It includes colorful maps, photos, and the world data
ER  -