TY  - BOOK
AU  - Segal-Horn,Susan
AU  - Faulkner,David
TI  - The dynamics of international strategy / 
SN  - 1861520158
U1  - 658.049 21
PY  - 1999///
CY  - London ; |a New York : 
PB  - International Thomson Business, 
KW  - Strategic planning
KW  - International business enterprises
KW  - Management
N1  - Includes bibliographical references (p. [269]-278) and index; 1. Introduction.PART 1: THE NATURE OF INTERNATIONAL STRATEGY.2. The Context and Economics of International Strategy.3. Regional Strategy.4. The Dynamics of International Competition.5. The Role of Culture in International Strategy.PART 2: ISSUES OF CO-ORDINATION.6. The International Corporate Structure Model.7. The Multidomestic Form.8. The Global and International Exporter Forms.9. The Transnational Form.PART 3: NEW PATHWAYS.10. International Strategy in Services.11. Co-operation in International Strategy.12. The Management of International Strategic Alliances.13. International Strategy and Learning.14. Conclusion: Looking Forward.References.Index

N2  - International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms. This text provides an introduction to the key issues in strategic management within an international context
ER  -