TY  - BOOK
AU  - Gray,James G.
TI  - Managing the corporate image: the key to public trust 
SN  - 0899301401 (lib. bdg. : alk. paper)
U1  - 658.4 19
PY  - 1986///
CY  - Westport, Conn.
PB  - Quorum
KW  - Corporate image
KW  - Industries
KW  - Social aspects
N1  - Includes bibliographies and index; pt. I. The corporate image concept --
What is corporate image and why is it an important concern for business leaders? --
The emerging corporation: public outcry for social responsibility --
The Tylenol crisis and comeback campaign: a case study in corporate social responsibility --
Atlantic Richfield Corporation: a model corporate image program
N2  - Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency
ER  -