TY  - BOOK
AU  - Wit,Bob de
AU  - Meyer,Ron
TI  - Strategy synthesis: resolving stategy paradoxes to create competitive advantage 
SN  - 1861525184 (hardback) 
U1  - 658.4012 21
PY  - 1999///
CY  - London
PB  - International Thomson Business
KW  - Strategic planning
N1  - Includes bibliographical references (p. 490-510) and index
; Section 1 Strategy and management. Section II The strategy process: strategic thinking; strategic decision-making; strategic innovation. Section III The strategy content: business level strategies; multi-business level strategies; multi-company level strategies. Section IV The strategy context: the industry context; the organizational context; the international context. Section V Strategy and mission: organizational purpose. Section VI: Cases. Section VII The strategy toolkit

N2  - This is a streamlined version of De Wit and Meyer's text, "Strategy: Process, Content, Context". It contains a range of articles with text contextualizing the debates around key issues, allowing a wider range of views to be explored within each debate
ER  -