TY  - BOOK
AU  - Pearce,John A.
AU  - Robinson,Richard B.
TI  - Formulation, implementation, and control of competitive strategy
SN  - 9780073368122 (alk. paper)
U1  - 658.4012 22
PY  - 2009///]
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and indexes; Part One. Overview of Strategic Management --
1. Strategic Management --
Part Two. Strategy Formulation --
2. Company Mission --
3. Corporate Social Responsibility and Ethics --
4. The External Environment --
5. The Global Environment --
6. Internal Analysis --
7. Long-Term Objectives and Strategies --
8. Business Strategy --
9. Multibusiness Strategy --
Part Three. Strategy Implementation, Control, and Innovation --
10. Implementation --
11. Organizational Structure --
12. Leadership and Culture --
13. Strategic Control --
14. Innovation, and Entrepreneurship
N2  - This text looks at contemporary research in strategic management with an emphasis on conceptual tools and skills created by scholars and practitioners in the field
UR  - http://www.loc.gov/catdir/toc/ecip087/2007052592.html
ER  -