TY  - BOOK
AU  - Mintzberg,Henry
AU  - Quinn,James Brian
TI  - The strategy process: concepts, contexts, cases 
SN  - 0138519161
U1  - 658.4012 20
PY  - 1991///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Strategic planning
KW  - Case studies
N1  - Quinn's name appears first on the earlier ed; Includes bibliographical references (p. 1051-1059) and index; Introduction. I. STRATEGY. 1. The Strategy Concept. 2. The Strategist. 3. Formulating Strategy. 4. Strategy Analysis. 5. Strategy Formation. II. ORGANIZATION. 6. Dealing with Structure & Systems. 7. Dealing with Culture. 8. Dealing with Power. III. CONTEXT 9. The Entrepreneurial Context. 10. The Mature Context. 11. The Diversified Context. 12. The Professional Context. 13. The Innovation Context. 14. Managing Transition. 15. Thinking Strategically. CASES. Pilkington. Sony. Royal Bank of Canada. General Mills. Continental Group. ARCOP. PPRAD. Blanchflowr, White, and Greeves. IBM (C). GM (B). Zayre. Mountbatten and India

N2  - This first European edition of "The Strategy Process", based upon the second edition of the original, has been revised to produce a shorter, more European approach: more than 60per cent of the cases are now fully European. A new section on the "global context" is included
ER  -