Business research for decision making - Davis, Duane, 1950- (Belmont, CA : Thomson/Brooks/Cole, 2005)
Pt. 1. Business research, knowledge management, and scientific inquiry -- Ch. 1. Business research and decision making -- Ch. 2. Information, research, and knowledge management -- Ch. 3. Scientific inquiry -- Pt. 2. Beginning the business research process -- Ch. 4. Secondary data collection in business inquiry -- Ch. 5. Problem and proposal development and management -- Pt. 3. Research design -- Ch. 6. Fundamentals of research design -- Ch. 7. Foundations of measurement -- Ch. 8. Scaling and instrument design -- Ch. 9. Sampling design -- Pt. 4. Primary data collection (PDC) -- Ch. 10. PDC using survey instruments -- Ch. 11. PDC using observation, in-depth interviews, and other qualitative techniques -- Pt. 5. Analytical procedures -- Ch. 12. Planning for data analysis -- Ch. 13. Basic analytical methods -- Ch. 14. Analysis of variance and regression techniques -- Ch. 15. Advanced multivariate analysis -- Pt. 6. Research reporting and evaluation -- Ch. 16. Ethical considerations in business research -- Ch. 17. Research reporting and evaluation -- App. A. A practitioner's guide to secondary business information sources.
"The CD-ROM contains data set from cases and examples in the book"--CD-ROM.
Includes bibliographical references and index.
System requirements for accompanying CD-ROM: Microsoft Windows.
Keywords: Industrial management -- Research; Decision making