TY  - BOOK
AU  - Hisrich,Robert D.
AU  - Peters,Michael P.
TI  - Entrepreneurship
SN  - 0072314060 (alk. paper)
U1  - 658.421 21
PY  - 2002///]
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - New business enterprises
KW  - Entrepreneurship
KW  - Business planning
KW  - Business enterprises
KW  - Finance
KW  - Success in business
N1  - Includes bibliographical references and index; Part 1. The Entrepreneurial Perspective. 1. The Nature and Importance of Entrepreneurs. Opening Profile: Ted Turner. 2. The Entrepreneurial and Intrapreneurial Mind. Opening Profile: Ewing Marion Kauffman. 3. The Individual Entrepreneur. Opening Profile: Lillian Vernon Katz. 4. International Entrepreneurship Opportunities. Opening Profile: A. Malachi Mixon III. Cases for Part 1. Part 2. Creating and Starting the Venture. 5. Creativity and the Business Idea. Opening Profile: Frederick W. Smith. 6. Legal Issues for the Entrepreneur. Opening Profile: Daniel Schreiber. 7. The Business Plan. Opening Profile: Martha Stewart. 8. The Marketing Plan. Opening Profile: Michael S. Dell. 9. The Financial Plan. Opening Profile: Bill Porter. 10. The Organizational Plan. Opening Profile: Howard Schultz. Cases for Part 2. Part 3. Financing the New Venture. 11. Sources of Capital. Opening Profile: Walt Disney. 12. Informal Risk Capital and Venture Capital. Opening Profile: David Wetherell. Cases for Part 3. Part 4. Managing, Growing and Ending the New Venture. 13. Preparing for the New Venture Launch: Early Management Decisions. Opening Profile: Bryan and Jennifer Maxwell. 14. Managing Early Growth of the New Venture. Opening Profile: Bill Gross. 15. New Venture Expansion Strategies and Issues. Opening Profile: Tom Kitchin

N2  - Designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles to help illustrate successful and not-so-successful ventures
ER  -