TY  - BOOK
AU  - Argenti,Paul A.
AU  - Forman,Janis
TI  - The power of corporate communication: crafting the voice and image of your business 
SN  - 0071379495
U1  - 658.45 21
PY  - 2002///]
CY  - New York
PB  - McGraw-Hill
KW  - Communication in management
KW  - Corporations
KW  - Public relations
KW  - Communication in organizations
N1  - Includes bibliographical references (p. 267-282) and index
N2  - Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. This is a guide for mastering the art - and leveraging the power - of corporate communication
UR  - http://www.loc.gov/catdir/bios/mh041/2002003744.html
UR  - http://www.loc.gov/catdir/description/mh021/2002003744.html
ER  -