TY  - BOOK
AU  - Rothberg,Robert R.
TI  - Corporate strategy and product innovation
SN  - 0029275202
U1  - 658.575 19
PY  - 1981///]
CY  - New York
PB  - Free Press
KW  - New products
KW  - Product management
N1  - Includes index; Bibliography: p. 510-515
ER  -