TY  - BOOK
AU  - Crawford,C.Merle
AU  - Di Benedetto,C.Anthony
TI  - New products management
SN  - 0072961449 (alk. paper)
U1  - 658.575 22
PY  - 2006///]
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - New products
KW  - Management
N1  - Includes bibliographical references and index; Part I Overview and Opportunity Identification/SelectionChapter 1 The MenuChapter 2 The New Products ProcessChapter 3 Opportunity Identification and Selection: Strategic Planning for New ProductsPart II Concept GenerationChapter 4 Preparation and AlternativesChapter 5 Problem-Based Ideation: Finding and Solving Customers' ProblemsChapter 6 Analytical Attribute Approaches: Introduction and Perceptual MappingChapter 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative TechniquesPart III Concept/Project EvaluationChapter 8 The Concept Evaluation SystemChapter 9 Concept TestingChapter 10 The Full ScreenChapter 11 Sales Forecasting and Financial AnalysisChapter 12 Product ProtocolPart IV DevelopmentChapter 13 DesignChapter 14 Development Team ManagementChapter 15 Product Use TestingPart V LaunchChapter 16 Strategic Launch PlanningChapter 17 Implementation of the Strategic PlanChapter 18 Market TestingChapter 19 Launch ManagementChapter 21 Public Policy IssuesBibliographyAppendix A Sources of Ideas Already GeneratedAppendix B Other Techniques of Concept GenerationAppendix C Small's Idea Stimulator ChecklistAppendix D The Marketing PlanAppendix E Guidelines for Evaluating a New Products Program

N2  - Provides future product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, and more
UR  - http://www.loc.gov/catdir/enhancements/fy0618/2004057947-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0618/2004057947-t.html
ER  -