TY  - BOOK
AU  - Hise,Richard T.
TI  - Product/service strategy
T2  - Priorities in marketing series
SN  - 0884053482.
U1  - 658.5 21
PY  - 1977///
CY  - [New York]
PB  - Mason/Charter
KW  - Product management
KW  - New products
N1  - Includes bibliographical references and index
ER  -